Friday, December 23, 2011

Black Friday


Black Friday was a while ago, but is an interesting topic nonetheless.  Read this article about Black Friday, then answer the questions below.  You can also do some additional research online and search for additional Black Friday news, there is a lot out there.

1.  What and when is Black Friday?
2.  What happened of Black Friday 2011?
3.  Is there a similar day in Germany or your home country?

Send your answers to tutor@virtualingua.de.  If you are already a student with us, do this exercise as an additional tutored exercise.  If you aren't a student with us yet, you can do this exercise and test our tutoring for free!  A live, native speaker tutor will check your answers, reply to you personally with corrections and send further tips and suggestions for learning English.

Thursday, October 27, 2011

Work and family

It can be very difficult to combine work and family.  Often, this leads to one parent working less, not working at all or completely changing their approach to work.  Read this article about the approach some mothers are taking to work and answer these questions: 

1.  What is a mompreneur?

2.  Do you think this is a good word, or does it promote some stereotypes or incorrect ideas of women?

3.  Would you change your working life or have you changed your working life as a result of having children?  How?

4.  What are some advantages of doing what this article describes?

5.  What are some risks of doing what this article describes?


Friday, September 16, 2011

English is a positive language

Do you feel different when you speak different languages?  I know I do--when I speak German I am often more serious and direct, and when I speak English I make more jokes and laugh more.  Researchers have found that in the English language, we use more positive words than negative words.  Read the article below:


Wednesday, August 24, 2011

How do you feel about going on vacation?

















Do you sometimes feel bad, sick or stressed at the beginning or end of your vacations? A Dutch study is showing that vacations (this is American English, you say holiday in British English) can be not only a recharging and relaxing experience, but they can stress us or even make us sick.

Read the article below from Business Spotlight then complete the exercises after the article and send us your answers to tutor@virtualingua.de!


Wednesday, July 6, 2011

Telephoning in English

Who hasn't gotten a phone call from an English-speaking caller and had some trouble understanding what the caller was saying? Perhaps understanding is not the problem so much as knowing the right words and phrases to be polite and get your point across. I know for me as a German learner, it was very difficult to make successful phone calls in German for a very long time. The only thing that helps is practice, practice, practice!

Visit the Focus Online site and watch the video about telephoning entitled "Hilfe, wir haben ein Problem" (here's a link). Then please answer the questions and complete the task below. If you are already signed up as a Virtualingua student, you can do this as a tutored exercise for your course, if not, send the exercise to us and test our tutoring for free! Send the exercise directly to your tutor or to tutor@virtualingua.de

Questions about "Hilfe, wir haben ein Problem":

1. What is the problem that the caller (the woman, Cynthia) describes?
2. In the first phone call, how does the man answer her questions? Is he polite or impolite?
3. In the second phone call, what does the man say to answer Cynthia's questions? Is he polite or impolite?

Now write your own phone call about some kind of problem! Maybe you've had a phone call at work or privately in English during which you had to handle a problem, or you can think of your own. Use the polite phrases from the call you watched.

Talk to you later!

Thursday, June 9, 2011

Film Streaming Site Shut Down!

Do you know the site Kino.to? It was a site where you could watch even the newest movies using a flash player and streaming. Its operators have been arrested and the site was shut down due to copyright infringement. What do you think about this? Would you use a streaming site to watch a movie if it's free but perhaps illegal? Click on the link below to read an article about the arrest of the Kino.to operators, then answer the following questions.

Article from PC World

1. How many people have been arrested?
2. How many locations have been raided?
3. How did Kino.to work? Did you ever use the site? Was it easy to use?
4. How much revenue did Kino.to and other hosting sites generate per year?
5. How might the operators of Kino.to be charged? Do you think this is appropriate?

Send us your opinion on this topic and your answers to the above questions (tutor@virtualingua.de) and a qualified, English native speaker teacher will check your work and send corrections and English tips back to you! If you are a student with us already, you can do this exercise as one of your tutored exercises, if you're not a student with us yet, send us your answers and see how you like our service! Test us for free!

Thursday, May 19, 2011

The Economic Crisis

The economic crisis is still rearing its ugly head in the United States, one major area it's affecting is the job market and especially employment opportunities for recent college graduates.

Read the article below and answer the following questions:

1. Define these words (describe them in English or give synonyms): humbling, lead astray, postpone, slings and arrows, bleak, opt out, pound the pavement

2. Some graduates have better chances of finding a job after finishing their studies than others. Which majors have better luck finding jobs? Which have trouble finding jobs? Why do you think this is? Is the situation similar in Germany or in your country?

3. What are the problems when a college graduate takes a job that they are actually overqualified for?

4. What are some ways that recent graduates can increase their chances of finding a job in their field?

Please answer these questions and send your answers to tutor@virtualingua.de! if you're already a student with us, you can have this exercise checked as a part of your regular tutoring for your course. A real tutor will check your answers and return them to you with valuable feedback! If you're not already a student with us and like this service, try one of our courses here: http://virtualingua.de/

Many With New College Degree Find the Job Market Humbling

Jessica Hill/Associated Press

Graduates at the University of Michigan commencement ceremony in Ann Arbor in April.

The individual stories are familiar. The chemistry major tending bar. The classics major answering phones. The Italian studies major sweeping aisles at Wal-Mart.
Now evidence is emerging that the damage wrought by the sour economy is more widespread than just a few careers led astray or postponed. Even for college graduates — the people who were most protected from the slings and arrows of recession — the outlook is rather bleak.

Employment rates for new college graduates have fallen sharply in the last two years, as have starting salaries for those who can find work. What’s more, only half of the jobs landed by these new graduates even require a college degree, reviving debates about whether higher education is “worth it” after all.

“I have friends with the same degree as me, from a worse school, but because of who they knew or when they happened to graduate, they’re in much better jobs,” said Kyle Bishop, 23, a 2009 graduate of the University of Pittsburgh who has spent the last two years waiting tables, delivering beer, working at a bookstore and entering data. “It’s more about luck than anything else.”

The median starting salary for students graduating from four-year colleges in 2009 and 2010 was $27,000, down from $30,000 for those who entered the work force in 2006 to 2008, according to a study released on Wednesday by the John J. Heldrich Center for Workforce Development at Rutgers University. That is a decline of 10 percent, even before taking inflation into account.

Of course, these are the lucky ones — the graduates who found a job. Among the members of the class of 2010, just 56 percent had held at least one job by this spring, when the survey was conducted. That compares with 90 percent of graduates from the classes of 2006 and 2007. (Some have gone for further education or opted out of the labor force, while many are still pounding the pavement.)

Even these figures understate the damage done to these workers’ careers. Many have taken jobs that do not make use of their skills; about only half of recent college graduates said that their first job required a college degree.

The choice of major is quite important. Certain majors had better luck finding a job that required a college degree, according to an analysis by Andrew M. Sum, an economist at Northeastern University, of 2009 Labor Department data for college graduates under 25.

Young graduates who majored in education and teaching or engineering were most likely to find a job requiring a college degree, while area studies majors — those who majored in Latin American studies, for example — and humanities majors were least likely to do so. Among all recent education graduates, 71.1 percent were in jobs that required a college degree; of all area studies majors, the share was 44.7 percent.

An analysis by The New York Times of Labor Department data about college graduates aged 25 to 34 found that the number of these workers employed in food service, restaurants and bars had risen 17 percent in 2009 from 2008, though the sample size was small. There were similar or bigger employment increases at gas stations and fuel dealers, food and alcohol stores, and taxi and limousine services.

This may be a waste of a college degree, but it also displaces the less-educated workers who would normally take these jobs.

“The less schooling you had, the more likely you were to get thrown out of the labor market altogether,” said Mr. Sum, noting that unemployment rates for high school graduates and dropouts are always much higher than those for college graduates. “There is complete displacement all the way down.”

Meanwhile, college graduates are having trouble paying off student loan debt, which is at a median of $20,000 for graduates of classes 2006 to 2010.

Mr. Bishop, the Pittsburgh graduate, said he is “terrified” of the effects his starter jobs might have on his ultimate career, which he hopes to be in publishing or writing. “It looks bad to have all these short-term jobs on your résumé, but you do have to pay the bills,” he said, adding that right now his student loan debt was over $70,000.

Many graduates will probably take on more student debt. More than 60 percent of those who graduated in the last five years say they will need more formal education to be successful.

“I knew there weren’t going to be many job prospects for me until I got my Ph.D.,” said Travis Patterson, 23, a 2010 graduate of California State University, Fullerton. He is working as an administrative assistant for a property management company and studying psychology in graduate school. While it may not have anything to do with his degree, “it helps pay my rent and tuition, and that’s what matters.”

Going back to school does offer the possibility of joining the labor force when the economy is better. Unemployment rates are also generally lower for people with advanced schooling.

Those who do not go back to school may be on a lower-paying trajectory for years. They start at a lower salary, and they may begin their careers with employers that pay less on average or have less room for growth.

“Their salary history follows them wherever they go,” said Carl Van Horn, a labor economist at Rutgers. “It’s like a parrot on your shoulder, traveling with you everywhere, constantly telling you ‘No, you can’t make that much money.’ ”

And while young people who have weathered a tough job market may shy from risks during their careers, the best way to nullify an unlucky graduation date is to change jobs when you can, says Till von Wachter, an economist at Columbia.

“If you don’t move within five years of graduating, for some reason you get stuck where you are. That’s just an empirical finding,” Mr. von Wachter said. “By your late 20s, you’re often married, and have a family and have a house. You stop the active pattern of moving jobs.”

This article has been revised to reflect the following correction:

Correction: May 19, 2011

An earlier version of this article included a photo caption that erroneously said the University of Michigan commencement was held in May.

Sunday, May 1, 2011

The Movie Business

Where do you prefer to watch movies, at home or in the cinema? The article below from the Guardian is all about a change in release patterns of films and what effects this could have for the film industry.

Before you read, answer these questions:
1. Do you watch more films at home or in the cinema?
2. When was the last time you went to a movie theater?
3. When you watch movies at home, do you get them online, from a video store or do you own the videos?
4. What are some advantages and disadvantages of watching movies at home rather than in the cinema?

Now skim the article (look over it quickly while searching for specific information without actually reading every word) to find this information:
5. What is VOD?
6. What's the cost of a night out at the cinema vs. a home movie night?
7. Typically, how long does a film run in the cinema before its VOD release?

Finally, read the article (every word!) and answer the questions after the article.

Top Hollywood directors protest over home downloads

Film-makers say studios' plan to allow video-on-demand while movies still on release could close cinemas and increase piracy.

    Kathryn Bigelow was among 20 leading Hollywood directors who have written to four studios protesting over their plans to allow home downloading of films while they are still at the cinema. Photograph: Startraks Photo /Rex Features

    More than 20 leading film-makers, including James Cameron, Peter Jackson and Robert Zemeckis, have written a protest letter to Hollywood studios over their decision to allow films to be downloaded into people's homes while they are still being screened in cinemas, rather than once they have completed their theatrical run, will take its toll on the box-office and film-making.

    The directors say they are shocked that Sony Pictures Entertainment, 20th Century Fox, Universal Studios and Warner Bros are to release some films on a premium video-on-demand (VOD) service 60 days after their cinema release. At the moment, cinemas generally have an exclusive run of around 120 days.

    Although VOD and theatrical releases are already overlapping for some films, directors and producers are alarmed that four of the biggest studios are going down that route.

    They have joined cinema owners to warn that reducing the exclusive release window traditionally given to cinema chains will lead to dwindling audiences and increased piracy with pristine digital copies being made available so early.

    Cameron, who was showered with Oscars for Titanic and Avatar, said: "The cinema experience is the wellspring. If the exhibitors are worried, I'm worried. Why on earth would you give audiences an incentive to skip the highest and best form of your film?"

    The letter, whose signatories also include Kathryn Bigelow, Roland Emmerich and Michael Mann, states that changing release patterns "could irrevocably harm the financial model of our film industry".

    Acknowledging that studios are struggling to replace revenue lost by declining DVD sales, it condemns "a distribution model that cannibalises theatrical ticket sales". It warns: "Some theatres will close. The competition for those screens that remain will become more intense, foreclosing all but the most commercial movies from theatrical release."

    Last week, Sony's Just Go With It, starring Jennifer Aniston and Adam Sandler in a romantic comedy about a plastic surgeon who pretends to be married, had a VOD release 70 days after opening in cinemas.

    John Fithian, head of the National Association of Theatre Owners, which represents cinemas in 50 countries, including the UK, warned of the perils of what he called a "misguided adventure".

    Phil Clapp, chief executive of the Cinema Exhibitors' Association in the UK, said that it could be "particularly destructive" for smaller, independent cinemas, leading to "a significant enough erosion of attendances to make them no longer financially viable".

    But the industry is divided. A leading British producer, Stephen Margolis, head of Future Films, sees the benefits of change. He released his film Flawless, starring Demi Moore and Michael Caine, on VOD three weeks before it went into theatres to work up word-of-mouth recommendations.He said: "The film industry has an opportunity to avoid some mistakes that the music industry made. It has to grasp reality and understand what the consumer needs are. With VOD, you can watch it when you want, you don't have to book a babysitter, and it's no longer a £100 evening, but maybe £15 or £25 for VOD."

    This seems to be the next chapter in the internet's revolution of home entertainment. The legal downloads of films more than doubled from £35m to £78m in 2010, according to a recent report by the British Video Association. Last year, the supermarket giant Walmart, owner of the Asda chain in Britain, acquired the US VOD service Vudu. Last month, Tesco saw the potential of the British VOD market, taking an 80% stake in Blinkbox, a rival to existing services such as Amazon's LoveFilm.

    Christopher Dodd, head of the Motion Picture Association of America, which represents the studios, said: "Films are made to be shown on big screens in dark theatres filled with people." He added: "This is all part of a broad effort by our industry to lead through innovation and develop new business models that respond to growing demand by expanding consumer choice in an era of tremendous technological development."


    Questions:

    8. What do the film studios want to change?

    9. What effects will this have on movie theaters? What do the directors say?

    10. How has the number of legal film downloads changed in the last years?

    11. Do you think this will significantly change business in movie theaters?


    Send your answers to us at tutor@virtualingua.de


Monday, April 4, 2011

Low work morale

How do you feel at work? How is your work climate? Read the column below from the Detroit Free Press and answer the following questions:

1. What effect has the economic crisis had on workplaces as described in the article? Has it had any effect on your own workplace?

2. What has happened to CEO's pay in the last year?

3. What's happening on the stock market right now?

4. Do you think low morale at work is something new or has it always been a problem?

Send your answers to us at tutor@virtualingua.com!

Mitch Albom: 'Office' is now the code word for our low morale

In a recent episode of TV's "The Office," the boss, played by Steve Carell, asks one of his staff to marry him. The proposal is gleefully orchestrated by the office workers. They hold candles and play along on the romance. They even cheer as the bride-to-be says yes.

And then Carell announces, at this happiest moment, that he is moving to Colorado to help his beloved with her ailing father.

And the office is stunned.

There is very little resembling a real office in that story -- and not just because the actors are funnier than us. These days, offices have become places of resentment, not camaraderie, of dissatisfaction, grumbling, muted anger.

And if the boss left, there would be cheering, not tears.

A new study suggests that more than a third of Americans are hoping to leave their job to find a different one this year. A third? That same study suggests their bosses think the employees are satisfied.

That spells a disconnect.

But you don't need a study to tell you that.

The stress on the survivors

Everywhere you look in this country, people are stressed, annoyed, overworked and angry. Seemingly everyone has a story of wages being slashed, benefits cut and responsibilities tripled. "There were five of us on the sales force. Now I'm the only one." "I haven't had a raise in five years. They keep telling me there's no money." Co-workers are laid off and their load dumped on survivors who are made to feel they're lucky to have a job.

Much of this, of course, is blamed on the recession. But I'm starting to wonder if that word isn't becoming a bit convenient for certain workplaces. Let's face it. Corporations -- especially big ones -- saw a lot they liked in the economic downturn: They were able to shed workers, trim benefits, force a leaner, meaner company -- all in the name of surviving the global market shrinkage.

But this past week, a pair of headlines caught my eye. One, from USA TODAY, read, "CEO pay soars while workers' pay stalls." It detailed how, yet again, CEOs were being lavished with incredible pay packages, some up 140% or more from last year. Median CEO pay jumped 27% in 2010.

How's that compare with your paycheck?

Now, you can say, "Those people deserve it. They helped turn the company around." Well, didn't the lower-level workers, too? Besides, putting your marker at the company's lowest point and getting showered with money when the world bounces back is a little like boarding a roller coaster at the bottom, stopping atop the hill, then getting out and bragging about how brave you are.

The agony of the market

The second disturbing headline ran in the Wall Street Journal. "Subprime Bonds Are Back." Subprime? Isn't that a toxic word? On par with Armageddon? Subprime?

Yes, subprime. Apparently, the story claimed, the appetite for risk is back in the very same mortgage bets that triggered the financial crisis in the first place.

Do you have that appetite? No. Because if you're the average man or woman, you have no money for speculative investments. The thing these two headlines have in common is a thriving stock market. And I dare say, the stock market is doing better than you are.

It had its best first quarter since the millennium -- this despite terrible unemployment and strangling workplaces. And in many places, the market is all that matters. Stock price is the new god of business. It's the way CEOs get rich and how new money gets shoveled in the kitty.

Sadly, you can have a nice stock price and a miserable place to work. And that seems to describe much of American business today.

I'd like to say bosses need to wake up. I'd like to say some bubble will burst. But I fear the new reality may well be that the top guys do well, the middle guys have no life because of a stressed work load, and the bottom guys are expendable.

That's more typical of today's American office. Few will help the boss in a romantic quandary. Few will cry if he says good-bye. But some may cheer.

Is that really the work world we want?

Wednesday, March 16, 2011

Nuclear Power in Germany

1. What are the reasons for shutting down the reactors?
2. What do Merkel's political opponents say?
3. Will these reactors be closed permanently?
4. How much of Germany's power comes from these 7 plants?
5. Do you know what percentage of Germany's power supply comes from nuclear power and renewable energy sources? Would it be possible to stop use of nuclear power entirely and use other power sources? You won't find these answers in the text!

Email your answers to tutor@virtualingua.de for feedback!
from the Wall Street Journal

BERLIN—Germany said it would shut down its seven oldest nuclear reactors during a three-month "safety review," a surprise reversal by Chancellor Angela Merkel whose government just months ago vouched for the plants' safety.

gernuke0315
Zuma Press

German Chancellor Angela Merkel at a press conference in Berlin on Monday.

Ms. Merkel's center-right government, which already said on Monday that it would suspend a lifespan extension for country's nuclear reactors, responded to growing public unease over nuclear power amid the Japanese crisis by agreeing to shut down the oldest of those plants. The sudden shift reflects concern within Ms. Merkel's Christian Democratic party that it has been on the wrong side of an emotional political issue that analysts say could tip the balance in several upcoming regional elections.

Ms. Merkel said production at seven reactors built before 1980 will be wound down before June 15 as the government reviews a plan it set last fall to extend the life of some of the country's 17 reactors by as much as 14 years. The government said it hasn't decided whether to restart the plants after the moratorium, but given the deep public skepticism over the aging plants, bringing them back online would be extremely controversial.

"I can't make a definitive statement on life-span extensions today—we don't know what the result of our safety review will be," Ms. Merkel said after meeting with governors from the five states that are home to nuclear reactors.

Two of those states are holding elections this month, including a crucial test for Ms. Merkel's Christian Democrat Union in Baden-Württemberg. A local development dispute has shaken more than five decades of conservative rule in the wealthy southwestern state, and analysts say voter displeasure with the CDU's embrace of nuclear power could tip an evenly split electorate in favor of the center-left Social Democrats and environmentalist Greens.

Opposition politicians painted Ms. Merkel's three-month review as pandering to a public whose longstanding fears of nuclear power appear validated by the disaster in Japan, and predicted that she will simply reinstate plans to extend reactors' lives after the elections.

"She wants to get through the regional elections—it's a tactical play on people's worries and fears," said Sigmar Gabriel, leader of the Social Democrats.

Answering her critics, Ms. Merkel said her policy shift was "completely coherent" in light of the unfolding tragedy in Japan. "The motivation for this review, regardless of whether there are elections in one state or another, is evident," Ms. Merkel said.

All four utilities that operate nuclear plants in Germany--E.ON AG, RWE AG, EnBW Energie Baden-Württemberg AG and Vattenfall Europe—run at least one of the affected plants, and their closure will cost the country some 7.4 gigawatts of power production, about 5% of the national total.

Two of the affected plants were already closed for repairs, and EnBW Energie Baden-Württemberg said Tuesday that it would quickly wind down production at two more. One, in Baden-Württemberg, probably won't reopen because the cost of renovations could make it unprofitable, the company said.

RWE said that it would wind down production at an older reactor in the Rhine valley immediately, but challenged the government's mandated shut-down, saying its "nuclear power stations work at maximum safety levels and that, from a safety perspective, the company sees no necessity to call the lifetime extension into general question."

Meanwhile, the French government said Tuesday that it would conduct safety inspections at each of the country's nuclear power plants as it looks to assuage growing fears over the security of France's biggest source of electricity.

During Parliamentary questions about Japan's nuclear disaster, French Prime Minister François Fillon pledged to ignore "none of the issues raised by this catastrophe." He added that safety practices at all of France's 58 nuclear power plants would be rigorously reviewed.

"We need to take into consideration all that happened in Japan," he said. "What level of earthquake can our nuclear power plants sustain? What level of water can they resist? We are going to measure all this in total transparency."

Following the earthquake in Japan, France's green party, Europe Ecologie, has been campaigning for a referendum on the use of nuclear power in the country.

The French government invested heavily in nuclear power after the 1970s oil crises. The country now boasts the largest number of nuclear power plants in Europe and is home to Areva SA, one of the world's biggest nuclear power companies by revenue. Currently nuclear power generates around 80% of France's electricity.

"Telling French people that we are going to move away from nuclear would be lying to them," said French Foreign Minister Alain Juppé, on French radio Europe 1. Renewable energy will provide no more than 20% of the country's energy needs in the coming years, Mr. Juppé said. "It would take decades to abandon nuclear energy."

—Jan Hromadko and Max Colchester contributed to this article.

Write to Patrick McGroarty at patrick.mcgroarty@dowjones.com

Saturday, March 5, 2011

Virtualingua News

Be sure to follow Virtualingua Blended ELearning on Facebook and like our page Virtualingua so you receive our English tip of the day. Also check us out on Twitter (VirtualinguaDD) for a short form of our word or tip of the day.
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Of course, there will continue to be longer updates, activities and links on the Virtualingua blogs.
Enjoy!
-Your English Tutor

Tuesday, March 1, 2011

Women in upper management

Check out the Financial Times' Women at the Top series for a number of articles and multimedia news items about the topic of women in upper management. This is a topic that seems to be all over the news these days, with quotas being discussed for the number of women who should be in top management positions. Do you think this is an important issue? Should one quarter to one half of major companies' boards be made up of women? Tell us about your opinion on this subject in the comments below or by email! (tutor@virtualingua.de) If you are a student with us already, this counts as a tutored exercise, if not, test our tutoring for free!

Monday, February 14, 2011

Happy Valentine's Day

Here's some Valentine's Day business news for you from the New York Times

Campaigns for a Holiday That Marketers Love

IF you listen carefully this Valentine’s Day, you may hear men shouting love declarations from a mountaintop in California. But before you start looking at the man by your side and wondering why he’s not doing the same thing, know that the screaming men are were hired by AT&T for the company’s Valentine’s Day promotion.

Mars Chocolate hopes romantics will pay for custom messages on M&M’s to make heartfelt declarations.

AT&T hired “mountain men” to make proclamations of love from a mountaintop.

The campaign, called “Shout your love from the mountaintop,” began Thursday and encouraged users to post declarations of love to an AT&T Facebook page. The mountain men, a group of actors equipped with HTC Inspire 4G phones, are to shout the declarations from the top of Mount Baldy in Southern California from morning to evening on Monday.

“It’s just a fun Valentine’s experience that takes communication to a new level,” said Valerie Vargas, the vice president for advertising at AT&T.

The mountaintop campaign is just one example of how marketers are taking new approaches to the most romantic holiday of the year. AT&T worked with BBDO New York, part of the Omnicom Group and the company’s creative agency of record, on the campaign.

“You do get so tired of clichéd Valentine’s promotions,” said Ralph Watson, the co-executive creative director for AT&T business at BBDO. “We took great pains to make sure we didn’t just have heart stuff.”

Users whose messages were chosen for the campaign will receive a link to a video of the shout that they can send to their friends or post on their Facebook page. The shouts are also being streamed live on the AT&T Facebook page at facebook.com/ATT for the duration of the event.

Last Friday, the company encouraged users to post Twitter messages using the tag “#LoveShout,” which AT&T paid Twitter to promote as a trend. The campaign included digital banner ads and video ads that ran on sites like AOL, CNET, Fox News, MSN and Yahoo.

Several Web videos showing the mountain men in different settings were also posted on the Facebook page in the days before Valentine’s Day. AT&T will also have video messages from the mountain men for participants whose messages did not get shouted.

Those seeking a more subtle approach to declaring their love may take a cue from the M&M character Red, who is being featured in the Valentine’s Day campaign for My M&M’s, the personalized version of the chocolate candies.

The brand, part of the Mars family of food products, promoted the candies through a variety of digital and traditional media, including 15- and 30-second television commercials featuring Red sitting on a bench with an attractive companion who says she loves him, but he can’t say it in return.

“Red has trouble showing his emotional side,” said Jason Lucas, the senior creative director for BBDO New York, the agency of record for My M&M’s. “The only way he can say it is with the candies.”

The full-color ads that ran in print media, including Us Weekly and People magazine and as inserts in Sunday newspapers, featured Red lying in a come-hither pose on a elegant candlelit dining table decorated with scattered rose petals. The words “Be my valentine” were etched on his back.

Other elements of the campaign included radio spots offering discounts on My M&M’s, Facebook ads, banner ads, e-mail promotions and a Twitter handle, MyMMscom, with which followers could share gift ideas and get discount codes for the candies. Users can customize the candies by choosing from 25 colors and adding images or text.

“What better way to celebrate love than to customize it?” said Lauren Nodzak, a spokeswoman for Mars Chocolate North America. The most popular messages are “Be mine,” “You make me melt” and, of course, “I Love You,” Ms. Nodzak said.

Valentine’s Day also prompts people to look for love. Paul Breton, the director of corporate communications at the Web site eHarmony.com, said many dating sites tended to have an uptick in visitors this time of year. The company is offering users a free sampling of its service through the month of February. It also is working with the artist Hugh MacLeod on a Facebook application featuring the artist’s love-themed drawings.

“As a company, as a brand, we’re all about creating more love in the world and people finding fun ways to do that,” Mr. Breton said. The Facebook app allows users to post selected drawings by Mr. MacLeod on other Facebook users’ pages or send the art as an e-mail.

Users who “like” the Facebook page also receive a discount on Mr. MacLeod’s artwork. The app will function through the month on the eHarmony pages for the United States, the United Kingdom and Australia, as well as on the Facebook page for CompatiblePartners.net, eHarmony’s dating service for same-sex couples.

But the artwork is not limited to being shared with potential lovers. Mr. Breton said the company tried to include pieces that could be sent to friends and family by including cards with messages like “Thank you for ... you.”

Mr. MacLeod, who is single, said he considered himself a hopeless romantic.

“Its hard to be a cartoonist if you’re not fundamentally interested in what drives people,” Mr. MacLeod said. “Love is a big driver.”

Thursday, February 3, 2011

The Business of Love

Visit the Business Spotlight website and read the article "Love is money" about a coaching service for online daters. While you read, think about these questions:

1. How do you use internet dating or social platforms?
2. Have you ever met someone online and then met them live? Was your communication online different than in real life?
3. Do you think you can really show who you are through online communication?
4. Why do you think a business like the one described in the article can do so well even during a financial crisis?

As always, you can send your answers to tutor@virtualingua.de as a tutored exercise, either as an elective part of your current course or to test our service!

Tuesday, January 11, 2011

Can you save the US economy?

Practice your financial vocabulary with this fun online game:
The Bailout Game!

Thursday, January 6, 2011

Free English eBooks from Project Gutenberg

This is an excellent site with thousands of eBooks available for free download. It is not necessary to register or sign up for a membership, you can just browse and download the books you are interested in to read on your computer or eBook reader.

Go here and start reading:

http://www.gutenberg.org/wiki/Main_Page

Monday, January 3, 2011

Investment in Facebook

The social networking site is booming with so many users; some people have even stopped using e-mail and just use Facebook to communicate. Now some new investors have pumped even more money into the company. Have a look at the article below from the New York Times, and practice your written English by answering the questions following the article. Before reading, think about these questions:

1. Can you access social media sites like Facebook at work?
2. Do you use sites like Facebook?
3. What do you think are the advantages and disadvantes of sites like this for private individuals and companies?

January 2, 2011, 11:31 pm
Venture Capital

Goldman Invests in Facebook at $50 Billion Valuation

Zuckerberg
Tony Avelar/Bloomberg News
The deal could double the personal fortune of Mark Zuckerberg, Facebook’s co-founder.

Facebook, the popular social networking site, has raised $500 million from Goldman Sachs and a Russian investor in a deal that values the company at $50 billion, according to people involved in the transaction. The deal makes Facebook now worth more than companies like eBay, Yahoo and Time Warner.

The stake by Goldman Sachs, considered one of Wall Street’s savviest investors, signals the increasing might of Facebook, which has already been bearing down on giants like Google. The new money will give Facebook more firepower to steal away valuable employees, develop new products and possibly pursue acquisitions — all without being a publicly traded company. The investment may also allow earlier shareholders, including Facebook employees, to cash out at least some of their stakes.

The new investment comes as the Securities and Exchange Commission has begun an inquiry into the increasingly hot private market for shares in Internet companies, including Facebook, Twitter, the gaming site Zynga and LinkedIn, an online professional networking site. Some experts suggest the inquiry is focused on whether certain companies are improperly using the private market to get around public disclosure requirements.

The new money could add pressure on Facebook to go public even as its executives have resisted. The popularity of shares of Microsoft and Google in the private market ultimately pressured them to pursue initial public offerings.

So far, Facebook’s chief executive, Mark Zuckerberg, has brushed aside the possibility of an initial public offering or a sale of the company. At an industry conference in November, he said on the topic, “Don’t hold your breath.” However, people involved in the fund-raising effort suggest that Facebook’s board has indicated an intention to consider a public offering in 2012.

There has been an explosion in user interest in social media sites. The social buying site Groupon, which recently rejected a $6 billion takeover bid from Google, is in the process of raising as much as $950 million from major institutional investors, at a valuation near $5 billion, according to people briefed on the matter who were not authorized to speak publicly.

“When you think back to the early days of Google, they were kind of ignored by Wall Street investors, until it was time to go public,” said Chris Sacca, an angel investor in Silicon Valley who is a former Google employee and an investor in Twitter. “This time, the Street is smartening up. They realize there are true growth businesses out here. Facebook has become a real business, and investors are coming out here and saying, ‘We want a piece of it.’”

The Facebook investment deal is likely to stir up a debate about what the company would be worth in the public market. Though it does not disclose its financial performance, analysts estimate the company is profitable and could bring in as much as $2 billion in revenue annually.

Under the terms of the deal, Goldman has invested $450 million, and Digital Sky Technologies, a Russian investment firm that has already sunk about half a billion dollars into Facebook, invested $50 million, people involved in the talks said.

Goldman has the right to sell part of its stake, up to $75 million, to the Russian firm, these people said. For Digital Sky Technologies, the deal means its original investment in Facebook, at a valuation of $10 billion, has gone up fivefold.

Representatives for Facebook, Goldman and Digital Sky Technologies all declined to comment.

Goldman’s involvement means it may be in a strong position to take Facebook public when it decides to do so in what is likely to be a lucrative and prominent deal.

As part of the deal, Goldman is expected to raise as much as $1.5 billion from investors for Facebook at the $50 billion valuation, people involved in the discussions said, speaking on the condition of anonymity because the transaction was not supposed to be made public until the fund-raising had been completed.

In a rare move, Goldman is planning to create a “special purpose vehicle” to allow its high-net worth clients to invest in Facebook, these people said. While the S.E.C. requires companies with more than 499 investors to disclose their financial results to the public, Goldman’s proposed special purpose vehicle may be able get around such a rule because it would be managed by Goldman and considered just one investor, even though it could conceivably be pooling investments from thousands of clients.

It is unclear whether the S.E.C. will look favorably upon the arrangement.

Already, a thriving secondary market exists for shares of Facebook and other private Internet companies. In November, $40 million worth of Facebook shares changed hands in an auction on a private exchange called SecondMarket. According to SharesPost, Facebook’s value has roughly tripled over the last year, to $42.4 billion. Some investors appear to have bought Facebook shares at a price that implies a valuation of $56 billion. But the credibility of one of Wall Street’s largest names, Goldman, may help justify the company’s worth.

Facebook also surpassed Google as the most visited Web site in 2010, according to the Internet tracking firm Experian Hitwise.

Facebook received 8.9 percent of all Web visits in the United States between January and November 2010. Google’s main site was second with 7.2 percent, followed by Yahoo Mail service, Yahoo’s Web portal and YouTube, part of Google.

For Mr. Zuckerberg, the deal may double his personal fortune, which Forbes estimated at $6.9 billion when Facebook was valued at $23 billion. That would put him in a league with the founders of Google, Larry Page and Sergey Brin, who are reportedly worth $15 billion apiece.

Even as Goldman takes a stake in Facebook, its employees may struggle to view what they invested in. Like those at most major Wall Street firms, Goldman’s computers automatically block access to social networking sites, including Facebook.

http://dealbook.nytimes.com/2011/01/02/goldman-invests-in-facebook-at-50-billion-valuation/?ref=todayspaper


1. What is Facebook's value, and how does it compare to other sites like eBay and Google?
2. Which companies have invested in Facebook and for how much?
3. What is Facebook's founder's personal fortune?
4. Do you use social sites like Facebook, and what do you think are the advantages and disadvantages for individuals and companies of sites like this?

Answer the questions 1-4 above and email your answers to tutor@virtualingua.de
(If you're a current student you can do this as a tutored exercise, if you're not a student with us, try the exercise and test our tutoring for free!)

Happy New Year!

Happy New Year everyone! We wish you a safe, happy and successful 2011, of course with great progress and enjoyment learning English, too.

Here is a traditional song that we often play and sing on New Year's Eve.

Listen to it and read about it by following the links below.

Auld lang syne

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Information and lyrics in German from Wikipedia
Information and lyrics in English from Wikipedia