Wednesday, March 16, 2011

Nuclear Power in Germany

1. What are the reasons for shutting down the reactors?
2. What do Merkel's political opponents say?
3. Will these reactors be closed permanently?
4. How much of Germany's power comes from these 7 plants?
5. Do you know what percentage of Germany's power supply comes from nuclear power and renewable energy sources? Would it be possible to stop use of nuclear power entirely and use other power sources? You won't find these answers in the text!

Email your answers to tutor@virtualingua.de for feedback!
from the Wall Street Journal

BERLIN—Germany said it would shut down its seven oldest nuclear reactors during a three-month "safety review," a surprise reversal by Chancellor Angela Merkel whose government just months ago vouched for the plants' safety.

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Zuma Press

German Chancellor Angela Merkel at a press conference in Berlin on Monday.

Ms. Merkel's center-right government, which already said on Monday that it would suspend a lifespan extension for country's nuclear reactors, responded to growing public unease over nuclear power amid the Japanese crisis by agreeing to shut down the oldest of those plants. The sudden shift reflects concern within Ms. Merkel's Christian Democratic party that it has been on the wrong side of an emotional political issue that analysts say could tip the balance in several upcoming regional elections.

Ms. Merkel said production at seven reactors built before 1980 will be wound down before June 15 as the government reviews a plan it set last fall to extend the life of some of the country's 17 reactors by as much as 14 years. The government said it hasn't decided whether to restart the plants after the moratorium, but given the deep public skepticism over the aging plants, bringing them back online would be extremely controversial.

"I can't make a definitive statement on life-span extensions today—we don't know what the result of our safety review will be," Ms. Merkel said after meeting with governors from the five states that are home to nuclear reactors.

Two of those states are holding elections this month, including a crucial test for Ms. Merkel's Christian Democrat Union in Baden-Württemberg. A local development dispute has shaken more than five decades of conservative rule in the wealthy southwestern state, and analysts say voter displeasure with the CDU's embrace of nuclear power could tip an evenly split electorate in favor of the center-left Social Democrats and environmentalist Greens.

Opposition politicians painted Ms. Merkel's three-month review as pandering to a public whose longstanding fears of nuclear power appear validated by the disaster in Japan, and predicted that she will simply reinstate plans to extend reactors' lives after the elections.

"She wants to get through the regional elections—it's a tactical play on people's worries and fears," said Sigmar Gabriel, leader of the Social Democrats.

Answering her critics, Ms. Merkel said her policy shift was "completely coherent" in light of the unfolding tragedy in Japan. "The motivation for this review, regardless of whether there are elections in one state or another, is evident," Ms. Merkel said.

All four utilities that operate nuclear plants in Germany--E.ON AG, RWE AG, EnBW Energie Baden-Württemberg AG and Vattenfall Europe—run at least one of the affected plants, and their closure will cost the country some 7.4 gigawatts of power production, about 5% of the national total.

Two of the affected plants were already closed for repairs, and EnBW Energie Baden-Württemberg said Tuesday that it would quickly wind down production at two more. One, in Baden-Württemberg, probably won't reopen because the cost of renovations could make it unprofitable, the company said.

RWE said that it would wind down production at an older reactor in the Rhine valley immediately, but challenged the government's mandated shut-down, saying its "nuclear power stations work at maximum safety levels and that, from a safety perspective, the company sees no necessity to call the lifetime extension into general question."

Meanwhile, the French government said Tuesday that it would conduct safety inspections at each of the country's nuclear power plants as it looks to assuage growing fears over the security of France's biggest source of electricity.

During Parliamentary questions about Japan's nuclear disaster, French Prime Minister François Fillon pledged to ignore "none of the issues raised by this catastrophe." He added that safety practices at all of France's 58 nuclear power plants would be rigorously reviewed.

"We need to take into consideration all that happened in Japan," he said. "What level of earthquake can our nuclear power plants sustain? What level of water can they resist? We are going to measure all this in total transparency."

Following the earthquake in Japan, France's green party, Europe Ecologie, has been campaigning for a referendum on the use of nuclear power in the country.

The French government invested heavily in nuclear power after the 1970s oil crises. The country now boasts the largest number of nuclear power plants in Europe and is home to Areva SA, one of the world's biggest nuclear power companies by revenue. Currently nuclear power generates around 80% of France's electricity.

"Telling French people that we are going to move away from nuclear would be lying to them," said French Foreign Minister Alain Juppé, on French radio Europe 1. Renewable energy will provide no more than 20% of the country's energy needs in the coming years, Mr. Juppé said. "It would take decades to abandon nuclear energy."

—Jan Hromadko and Max Colchester contributed to this article.

Write to Patrick McGroarty at patrick.mcgroarty@dowjones.com

Saturday, March 5, 2011

Virtualingua News

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Tuesday, March 1, 2011

Women in upper management

Check out the Financial Times' Women at the Top series for a number of articles and multimedia news items about the topic of women in upper management. This is a topic that seems to be all over the news these days, with quotas being discussed for the number of women who should be in top management positions. Do you think this is an important issue? Should one quarter to one half of major companies' boards be made up of women? Tell us about your opinion on this subject in the comments below or by email! (tutor@virtualingua.de) If you are a student with us already, this counts as a tutored exercise, if not, test our tutoring for free!

Monday, February 14, 2011

Happy Valentine's Day

Here's some Valentine's Day business news for you from the New York Times

Campaigns for a Holiday That Marketers Love

IF you listen carefully this Valentine’s Day, you may hear men shouting love declarations from a mountaintop in California. But before you start looking at the man by your side and wondering why he’s not doing the same thing, know that the screaming men are were hired by AT&T for the company’s Valentine’s Day promotion.

Mars Chocolate hopes romantics will pay for custom messages on M&M’s to make heartfelt declarations.

AT&T hired “mountain men” to make proclamations of love from a mountaintop.

The campaign, called “Shout your love from the mountaintop,” began Thursday and encouraged users to post declarations of love to an AT&T Facebook page. The mountain men, a group of actors equipped with HTC Inspire 4G phones, are to shout the declarations from the top of Mount Baldy in Southern California from morning to evening on Monday.

“It’s just a fun Valentine’s experience that takes communication to a new level,” said Valerie Vargas, the vice president for advertising at AT&T.

The mountaintop campaign is just one example of how marketers are taking new approaches to the most romantic holiday of the year. AT&T worked with BBDO New York, part of the Omnicom Group and the company’s creative agency of record, on the campaign.

“You do get so tired of clichéd Valentine’s promotions,” said Ralph Watson, the co-executive creative director for AT&T business at BBDO. “We took great pains to make sure we didn’t just have heart stuff.”

Users whose messages were chosen for the campaign will receive a link to a video of the shout that they can send to their friends or post on their Facebook page. The shouts are also being streamed live on the AT&T Facebook page at facebook.com/ATT for the duration of the event.

Last Friday, the company encouraged users to post Twitter messages using the tag “#LoveShout,” which AT&T paid Twitter to promote as a trend. The campaign included digital banner ads and video ads that ran on sites like AOL, CNET, Fox News, MSN and Yahoo.

Several Web videos showing the mountain men in different settings were also posted on the Facebook page in the days before Valentine’s Day. AT&T will also have video messages from the mountain men for participants whose messages did not get shouted.

Those seeking a more subtle approach to declaring their love may take a cue from the M&M character Red, who is being featured in the Valentine’s Day campaign for My M&M’s, the personalized version of the chocolate candies.

The brand, part of the Mars family of food products, promoted the candies through a variety of digital and traditional media, including 15- and 30-second television commercials featuring Red sitting on a bench with an attractive companion who says she loves him, but he can’t say it in return.

“Red has trouble showing his emotional side,” said Jason Lucas, the senior creative director for BBDO New York, the agency of record for My M&M’s. “The only way he can say it is with the candies.”

The full-color ads that ran in print media, including Us Weekly and People magazine and as inserts in Sunday newspapers, featured Red lying in a come-hither pose on a elegant candlelit dining table decorated with scattered rose petals. The words “Be my valentine” were etched on his back.

Other elements of the campaign included radio spots offering discounts on My M&M’s, Facebook ads, banner ads, e-mail promotions and a Twitter handle, MyMMscom, with which followers could share gift ideas and get discount codes for the candies. Users can customize the candies by choosing from 25 colors and adding images or text.

“What better way to celebrate love than to customize it?” said Lauren Nodzak, a spokeswoman for Mars Chocolate North America. The most popular messages are “Be mine,” “You make me melt” and, of course, “I Love You,” Ms. Nodzak said.

Valentine’s Day also prompts people to look for love. Paul Breton, the director of corporate communications at the Web site eHarmony.com, said many dating sites tended to have an uptick in visitors this time of year. The company is offering users a free sampling of its service through the month of February. It also is working with the artist Hugh MacLeod on a Facebook application featuring the artist’s love-themed drawings.

“As a company, as a brand, we’re all about creating more love in the world and people finding fun ways to do that,” Mr. Breton said. The Facebook app allows users to post selected drawings by Mr. MacLeod on other Facebook users’ pages or send the art as an e-mail.

Users who “like” the Facebook page also receive a discount on Mr. MacLeod’s artwork. The app will function through the month on the eHarmony pages for the United States, the United Kingdom and Australia, as well as on the Facebook page for CompatiblePartners.net, eHarmony’s dating service for same-sex couples.

But the artwork is not limited to being shared with potential lovers. Mr. Breton said the company tried to include pieces that could be sent to friends and family by including cards with messages like “Thank you for ... you.”

Mr. MacLeod, who is single, said he considered himself a hopeless romantic.

“Its hard to be a cartoonist if you’re not fundamentally interested in what drives people,” Mr. MacLeod said. “Love is a big driver.”

Thursday, February 3, 2011

The Business of Love

Visit the Business Spotlight website and read the article "Love is money" about a coaching service for online daters. While you read, think about these questions:

1. How do you use internet dating or social platforms?
2. Have you ever met someone online and then met them live? Was your communication online different than in real life?
3. Do you think you can really show who you are through online communication?
4. Why do you think a business like the one described in the article can do so well even during a financial crisis?

As always, you can send your answers to tutor@virtualingua.de as a tutored exercise, either as an elective part of your current course or to test our service!

Tuesday, January 11, 2011

Can you save the US economy?

Practice your financial vocabulary with this fun online game:
The Bailout Game!

Thursday, January 6, 2011

Free English eBooks from Project Gutenberg

This is an excellent site with thousands of eBooks available for free download. It is not necessary to register or sign up for a membership, you can just browse and download the books you are interested in to read on your computer or eBook reader.

Go here and start reading:

http://www.gutenberg.org/wiki/Main_Page